Does corporate social responsibility result in better hotel guest attitudinal and behavioral loyalty?

Does corporate social responsibility result in better hotel guest attitudinal and behavioral loyalty?

This study aims to determine whether and how investing in corporate social responsibility (CSR) practices results in better attitudinal and behavioral loyalty. It seeks to comprehend the path linking CSR and customer loyalty through customer-company identification (C–CI), trust, and satisfaction as...

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Bibliographic Details
Main Author: Fatima Ezzahra Jiddi
Format: Article
Language:English
Published: Elsevier 2023-08-01
Series:Heliyon
Subjects:
Corporate social responsibility
Customer company identification
Customer loyalty
Customer satisfaction
Customer trust
Hospitality
Online Access:http://www.sciencedirect.com/science/article/pii/S2405844023058772

Internet

http://www.sciencedirect.com/science/article/pii/S2405844023058772

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