Exploring the Relationship Between Corporate Social Responsibility, Trust, Corporate Reputation, and Brand Equity

Exploring the Relationship Between Corporate Social Responsibility, Trust, Corporate Reputation, and Brand Equity

The purpose of this study is to investigate the relationship between corporate social responsibility (CSR), corporate reputation (CR), and brand equity (BE). Building on the resource-based theory of the firm, this study proposes a theoretical framework. In this framework, CSR is theorized to strengt...

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Bibliographic Details
Main Authors: Yan Zhao, Manzir Abbas, Madeeha Samma, Tarik Ozkut, Mubbasher Munir, Samma Faiz Rasool
Format: Article
Language:English
Published: Frontiers Media S.A. 2021-11-01
Series:Frontiers in Psychology
Subjects:
corporate social responsibility (C.S.R.)
trust
corporate reputation behavior
brand equity
social perception
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2021.766422/full

Internet

https://www.frontiersin.org/articles/10.3389/fpsyg.2021.766422/full

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