Analysis of Product Strategy to The Business Growth of Small Medium Enterprises

A study has been conducted to examine the product strategy in relation to business growth among small medium enterprises in Setu District, East Jakarta, Indonesia. This study was critical since the small medium enterprises have limited access to gain understanding about marketing aspects of products...

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Bibliographic Details
Main Authors: Kurnianing Isololipu, Antonius Widi Hardianto
Format: Article
Language:English
Published: Department of Business Administration, Diponegoro University 2022-03-01
Series:Jurnal Administrasi Bisnis
Subjects:
Online Access:https://ejournal.undip.ac.id/index.php/janis/article/view/39197