Marketing Techniques in Management of Enterprises Engaged in Tourism
Tourism is regarded as the service industry and it is one of the largest and dynamic economic sectors. Being engaged in tourism, tourism enterprises have to solve a lot of challenging problems, such as to find a market, retain or win new customers, to solve what to do in services, what means to use...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2016-08-01
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| Series: | International Review of Management and Marketing |
| Online Access: | https://www.econjournals.com/index.php/irmm/article/view/2913 |