The Determinants of Customers’ Loyalities of Smartphone
This research aimed to study the effect of brand image, users’ expectation, and users’ satisfaction as the determinants for users’ loyalties of Samsung Smartphone by applying Partial Least Square–Structural Equation Modeling (PLS-SEM) method. Data gathered from 100 Samsung smartphone users at Denpa...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Udayana
2015-12-01
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| Series: | Jurnal Matematika |
| Subjects: | |
| Online Access: | https://ojs.unud.ac.id/index.php/jmat/article/view/21600 |