MARKETING STRATEGY OF SUMBAWA FOREST HONEY IN SUMBAWA REGENCY
Marketing strategy is needed in developing original products. Sumbawa forest honey is an original product from West Nusa Tenggara, Indonesia. The problems marketing are fluctuating price and the availability of other honey product as competitors. The purpose of this research was to identify the top...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
BPFP Universitas Bengkulu
2023-09-01
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| Series: | Jurnal Agrisep |
| Subjects: | |
| Online Access: | https://ejournal.unib.ac.id/agrisep/article/view/27549 |