MARKETING STRATEGY OF SUMBAWA FOREST HONEY IN SUMBAWA REGENCY

Marketing strategy is needed in developing original products. Sumbawa forest honey is an original product from West Nusa Tenggara, Indonesia. The problems marketing are fluctuating price and the availability of other honey product as competitors. The purpose of this research was to identify the top...

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Hlavní autoři: Nila Wijayanti, Syahdi Mastar, Siti Nurwahidah
Médium: Článek
Jazyk:English
Vydáno: BPFP Universitas Bengkulu 2023-09-01
Edice:Jurnal Agrisep
Témata:
On-line přístup:https://ejournal.unib.ac.id/agrisep/article/view/27549