MARKETING STRATEGY OF SUMBAWA FOREST HONEY IN SUMBAWA REGENCY

Marketing strategy is needed in developing original products. Sumbawa forest honey is an original product from West Nusa Tenggara, Indonesia. The problems marketing are fluctuating price and the availability of other honey product as competitors. The purpose of this research was to identify the top...

詳細記述

書誌詳細
主要な著者: Nila Wijayanti, Syahdi Mastar, Siti Nurwahidah
フォーマット: 論文
言語:English
出版事項: BPFP Universitas Bengkulu 2023-09-01
シリーズ:Jurnal Agrisep
主題:
オンライン・アクセス:https://ejournal.unib.ac.id/agrisep/article/view/27549