MARKETING STRATEGY OF SUMBAWA FOREST HONEY IN SUMBAWA REGENCY

Marketing strategy is needed in developing original products. Sumbawa forest honey is an original product from West Nusa Tenggara, Indonesia. The problems marketing are fluctuating price and the availability of other honey product as competitors. The purpose of this research was to identify the top...

Повний опис

Бібліографічні деталі
Автори: Nila Wijayanti, Syahdi Mastar, Siti Nurwahidah
Формат: Стаття
Мова:English
Опубліковано: BPFP Universitas Bengkulu 2023-09-01
Серія:Jurnal Agrisep
Предмети:
Онлайн доступ:https://ejournal.unib.ac.id/agrisep/article/view/27549