Service Quality and Customers Preference of Cellular Mobile Service Providers

A research study was conducted with an objective to understand the Indian consumers’ perception choice in selecting cellular mobile telecommunication service providers. Consumers’ perception is widely varied in accordance with the Communication quality, call service, facilities, price, customer care...

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Bibliographic Details
Main Authors: Rajkumar Paulrajan, Harish Rajkumar
Format: Article
Language:English
Published: Universidad Alberto Hurtado 2011-03-01
Series:Journal of Technology Management & Innovation
Subjects:
Online Access:https://www.jotmi.org/index.php/GT/article/view/625