The effects of extrinsic cues on online sales of fresh produce: a focus on geographical indications
Fresh produce has rich sensory attributes, and consumers generally prefer examining physically these sensory attributes prior to purchase. The nature of e-commerce, however, limits consumers’ ability to examine products’ sensory attributes while buying online. Customers receive very limited intrinsi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2019-01-01
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| Series: | Cahiers Agricultures |
| Subjects: | |
| Online Access: | https://www.cahiersagricultures.fr/articles/cagri/full_html/2019/01/cagri180204/cagri180204.html |