The effects of extrinsic cues on online sales of fresh produce: a focus on geographical indications
Fresh produce has rich sensory attributes, and consumers generally prefer examining physically these sensory attributes prior to purchase. The nature of e-commerce, however, limits consumers’ ability to examine products’ sensory attributes while buying online. Customers receive very limited intrinsi...
Main Authors: | Lee Dongmin, Moon Junghoon, Ryu Min Ho |
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Format: | Article |
Language: | English |
Published: |
EDP Sciences
2019-01-01
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Series: | Cahiers Agricultures |
Subjects: | |
Online Access: | https://www.cahiersagricultures.fr/articles/cagri/full_html/2019/01/cagri180204/cagri180204.html |
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