An automatic red-female association tested by the Stroop task

Colors have been reported to be associated with genders (e.g., reddish color—females). Here, we investigated color-gender associations (red-female/green-male) among Japanese participants using two Stroop-word categorization tasks. Ten Japanese gendered words were chosen as visual stimuli. In Experim...

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Bibliographic Details
Main Authors: Na Chen, Koyo Nakamura, Katsumi Watanabe
Format: Article
Language:English
Published: Elsevier 2023-08-01
Series:Acta Psychologica
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S0001691823001580