Using social media to enhance stakeholder engagement in the fashion industry: the case of Inditex
There is no doubt that Inditex Group has had an impact on fashion retailers’ industry, with this company group being considered as one of the trendsetters in such industry. Based on that, the objective of paper is twofold: the first is to analyse the different levels of online engagement reached by...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad del Valle
2018-06-01
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| Series: | Cuadernos de Administración |
| Online Access: | http://cuadernosdeadministracion.univalle.edu.co/index.php/cuadernos_de_administracion/article/view/6360 |