PENGARUH KEPERCAYAAN PELANGGAN TERHADAP WORD OF MOUTH, NIAT BELI DAN RETENSI PELANGGAN GERAI INDOMARET DI SURABAYA
Trust on brand is strongly needed to sustain a business since trusted customers potentially leads to positive word-of-mouth (WOM), purchase intention, and customer retention. Further, WOM may also affect the purchase intention and, in turn, purchase intention may affect customer retention. This stu...
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| Format: | Article |
| Language: | English |
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Research Center and Community Services
2014-10-01
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| Series: | Journal of Business & Banking |
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| Online Access: | https://journal.perbanas.ac.id/index.php/jbb/article/view/291 |