Unleashing the Potentials of Quantum Probability Theory for Customer Experience Analytics
In information systems research, the advantages of Customer Experience (CX) and its contribution to organizations are largely recognized. The CX analytics evaluate how customers perceive products, ranging from their functional usage to their cognitive states regarding the product, such as emotions,...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2022-11-01
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| Series: | Big Data and Cognitive Computing |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2504-2289/6/4/135 |