Child-directed marketing on packaged breakfast cereals in South Africa

Abstract Objective: Childhood obesity is on the rise in South Africa (SA), and child-directed marketing (CDM) is one of the contributing factors to children’s unhealthy food choices. This study assessed CDM on packaged breakfast cereals available in SA supermarkets and their nutritional quality....

Full description

Bibliographic Details
Main Authors: Alice S Khan, Tamryn Frank, Rina Elizabeth Swart
Format: Article
Language:English
Published: Cambridge University Press 2023-10-01
Series:Public Health Nutrition
Subjects:
Online Access:https://www.cambridge.org/core/product/identifier/S1368980023001507/type/journal_article