XAI for Churn Prediction in B2B Models: A Use Case in an Enterprise Software Company

The literature related to Artificial Intelligence (AI) models and customer churn prediction is extensive and rich in Business to Customer (B2C) environments; however, research in Business to Business (B2B) environments is not sufficiently addressed. Customer churn in the business environment and mor...

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Bibliographic Details
Main Authors: Gabriel Marín Díaz, José Javier Galán, Ramón Alberto Carrasco
Format: Article
Language:English
Published: MDPI AG 2022-10-01
Series:Mathematics
Subjects:
Online Access:https://www.mdpi.com/2227-7390/10/20/3896