Jean Baudrillard's Concept of Simulacrum: the Methodology of "Aleatory Thinking" and Subject's Transformation in the Consumer Society

On the one hand, the theory of Jean Baudrillard, one of the most prominent postmodernist scholars, implies the specific methodology which is associated with fragmentarity as the pivotal characteristic of non-classical rationality. On the other hand, Baudrillard's approach provides a rationale f...

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Bibliographic Details
Main Author: L Y Bronzino
Format: Article
Language:English
Published: Peoples’ Friendship University of Russia (RUDN University) 2011-03-01
Series:RUDN journal of Sociology
Subjects:
Online Access:http://journals.rudn.ru/sociology/article/view/6290