Greenwashing – The Dark Side of Eco-Friendly Marketing. A Case Study from Slovakia
Greenwashing is the practice of making false or misleading claims about the environmental benefits of a product or service. The purpose of this study is to examine consumers’ perceptions and experiences in relation to the greenwashing tactics used by Slovak businesses within the framework of enviro...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wydawnictwo Naukowe Uniwersytetu Kardynała Stefana Wyszyńskiego
2024-02-01
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| Series: | Studia Ecologiae et Bioethicae |
| Subjects: | |
| Online Access: | https://czasopisma.uksw.edu.pl/index.php/seb/article/view/13040 |