Development of a rating scale for measuring resistance to persuasive health messages
Background: Pretesting is the key to understanding how the intended audience will react to the message. Resistant reactions affect message processing or can lead to undesirable boomerang effects. The objective of this study was to develop a rating scale for measuring active (reactance) and passive (...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Komiyama Printing Co. Ltd
2022-05-01
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| Series: | Environmental Health and Preventive Medicine |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/ehpm/27/0/27_22-00059/_html/-char/en |