Educator–Learner Homophily Effect on Participants’ Adoption of Agribusiness Recordkeeping Practices
Homophily is the tendency of individuals to be attracted to and associate with people who share similar sociodemographic, behavioral, and intrapersonal characteristics. Homophily plays a significant role when introducing innovations to create behavioral change. Understanding the educator–learner hom...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2023-11-01
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| Series: | Agriculture |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2077-0472/13/12/2180 |