Identity and the emergence of South African advertising esperanto
There is no formal regulation of language use in the advertising industry to correspond to the declared commitment to multilingualism in the South African Constitution. A trend in television advertising, where language diversity, translation, and/or reconceptualisation are circumvented by conceptua...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-10-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1745 |