Identifying SME customers from click feedback on mobile banking apps: Supervised and semi-supervised approaches
Nowadays, the banking industry has moved from traditional branch services into mobile banking applications or apps. Using customer segmentation, banks can obtain more insights and better understand their customers' lifestyle and their behavior. In this work, we described a method to classify mo...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2021-08-01
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| Series: | Heliyon |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2405844021018648 |