Exploring the Influence of Green Transparency on the Purchase Intention of Green Products
The issue of greenwashing has raised consumers’ suspicion towards green brands and created a negative impact on the authenticity of green brands (Chen and Chang, 2013). There has also been a growing demand for green brand authenticity at a broader level, which has become an essential criteria for ch...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
The Bucharest University of Economic Studies Publishing House
2020-08-01
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| Series: | Journal of Emerging Trends in Marketing and Management |
| Subjects: | |
| Online Access: | http://www.etimm.ase.ro/RePEc/aes/jetimm/2020/ETIMM_V01_2020_65.pdf |