Validating the Instrument Measuring the Influence of Information Authenticity and Travel Selfies on Malaysian Online Destination Images

This paper aims to determine an instrument’s validity in measuring the context of information authenticity that may influence online destination images through the eyes of selfie tourists. Selfie tourists have been reached via the snowball sampling technique through surveymonkey.com and the data wer...

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Bibliographic Details
Main Authors: Sathish Kumar Velayuthan, Noor Hazarina Hashim
Format: Article
Language:English
Published: MDPI AG 2022-09-01
Series:Proceedings
Subjects:
Online Access:https://www.mdpi.com/2504-3900/82/1/81