The Influence of Electronic Word of Mouth and Hedonic Shopping Motivation on Impulse Buying with Fear of Missing Out as a Moderating Variable

The Influence of Electronic Word of Mouth and Hedonic Shopping Motivation on Impulse Buying with Fear of Missing Out as a Moderating Variable

Current developments in digital marketing technology have been suspected of increasing consumer impulse buying behaviour. This research analyses the influence of Electronic Word of Mouth and hedonic shopping motivation on impulse buying, moderated by Fear of Missing Out. This research is quantitativ...

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Bibliographic Details
Main Authors: Ardi Zarhan Lillahi Ramdani, Sulhaini Sulhaini, Baiq R. Handayani
Format: Article
Language:English
Published: Altezoro s.r.o. (Slovak Republic) and Publishing Center "Dialog" (Ukraine) 2024-01-01
Series:Traektoriâ Nauki
Subjects:
electronic word of mouth
fear of missing out
impulse buying
hedonic shopping motivation
Online Access:https://pathofscience.org/index.php/ps/article/view/2964

Internet

https://pathofscience.org/index.php/ps/article/view/2964

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