Possibilities and limitations of using the customer experience management concept by universities
Managing an institution of higher education requires the use of methods that are appropriate to the changing market environment. One of the relatively new management concepts, which may find its application in the educational environment is the concept of customer experience management (Customer Exp...
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| Format: | Article |
| Language: | English |
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Sciendo
2017-06-01
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| Series: | Marketing of Scientific and Research Organizations |
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| Online Access: | https://doi.org/10.14611/minib.24.06.2017.07 |