Adoption of business analytics in accounting

ABSTRACT The aim of this study is to analyze feasible business analytics (BA) adoption initiatives in accounting and their potential antecedents and effects, according to experts and early adopters. BA solutions help professionals explore data and gain insights for decision making. Although there is...

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Bibliographic Details
Main Authors: Leticia Araújo, Ariel Behr, Giovana Sordi Schiavi
Format: Article
Language:English
Published: Universidade de São Paulo 2023-12-01
Series:Revista Contabilidade & Finanças
Subjects:
Online Access:http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1519-70772023000300500&lng=en&tlng=en