Building interpersonal trust in business networks: enablers and roadblocks
Purpose - This study examines how interpersonal trust forms in business networks and anchors relationships. Trust can be seen as a required factor and enabler for co-creation that is needed when business models are created. This study draws on empirical data from a case study of a Finnish business...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Aalborg University Open Publishing
2019-07-01
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| Series: | Journal of Business Models |
| Subjects: | |
| Online Access: | https://somaesthetics.aau.dk/index.php/JOBM/article/view/1198 |