The effect of social media marketing on the growth of business: evidence from selected Small and Medium Enterprises (SMEs) in Benin City, Nigeria
Purpose — This research investigated the effect of social media marketing on small and medium-sized business growth in Benin City, Nigeria. Research method — The study adopted a cross-sectional research design and data was gathered using a specially prepared questionnaire which was scored on a 5-po...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universitas Islam Negeri (UIN) Mataram, Faculty of Islamic Economics and Business
2022-06-01
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| Series: | Journal of Enterprise and Development |
| Subjects: | |
| Online Access: | https://journal.uinmataram.ac.id/index.php/jed/article/view/4918 |