The effect of social media marketing on the growth of business: evidence from selected Small and Medium Enterprises (SMEs) in Benin City, Nigeria
Purpose — This research investigated the effect of social media marketing on small and medium-sized business growth in Benin City, Nigeria. Research method — The study adopted a cross-sectional research design and data was gathered using a specially prepared questionnaire which was scored on a 5-po...
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| Format: | Article |
| Language: | English |
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Universitas Islam Negeri (UIN) Mataram, Faculty of Islamic Economics and Business
2022-06-01
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| Series: | Journal of Enterprise and Development |
| Subjects: | |
| Online Access: | https://journal.uinmataram.ac.id/index.php/jed/article/view/4918 |
| _version_ | 1828055729881219072 |
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| author | Eleazar Chibuzor Gbandi Gloria Osasere Iyamu |
| author_facet | Eleazar Chibuzor Gbandi Gloria Osasere Iyamu |
| author_sort | Eleazar Chibuzor Gbandi |
| collection | DOAJ |
| description |
Purpose — This research investigated the effect of social media marketing on small and medium-sized business growth in Benin City, Nigeria.
Research method — The study adopted a cross-sectional research design and data was gathered using a specially prepared questionnaire which was scored on a 5-point Likert scale. Four aspects of social media marketing were chosen to be studied: Facebook, Instagram, Twitter, and YouTube. The population of the study includes all SMEs in Benin City, Nigeria. The study's sample size was 500 selected SMEs. The acquired data were analysed using descriptive and inferential statistics.
Result — Facebook, Instagram, Twitter, and YouTube were all found to have a positive and significant impact on the growth of SMEs.
Recommendation — Based on the findings of the study, we urge that SMEs be encouraged to embrace social media marketing in order to compete in the global market. SME owners should also keep their social media accounts updated with content that educates, informs, and persuades customers to buy their products. In addition, SMEs owners should use social media marketing feedback as a catalyst for innovation and expansion.
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| first_indexed | 2024-04-10T20:43:06Z |
| format | Article |
| id | doaj.art-de5ef71e8a834c999347555ed7dc771c |
| institution | Directory Open Access Journal |
| issn | 2715-3118 2685-8258 |
| language | English |
| last_indexed | 2024-04-10T20:43:06Z |
| publishDate | 2022-06-01 |
| publisher | Universitas Islam Negeri (UIN) Mataram, Faculty of Islamic Economics and Business |
| record_format | Article |
| series | Journal of Enterprise and Development |
| spelling | doaj.art-de5ef71e8a834c999347555ed7dc771c2023-01-24T15:56:46ZengUniversitas Islam Negeri (UIN) Mataram, Faculty of Islamic Economics and BusinessJournal of Enterprise and Development2715-31182685-82582022-06-014110.20414/jed.v4i1.4918The effect of social media marketing on the growth of business: evidence from selected Small and Medium Enterprises (SMEs) in Benin City, NigeriaEleazar Chibuzor Gbandi0Gloria Osasere Iyamu1University of Benin, NigeriaUniversity of Benin, Nigeria Purpose — This research investigated the effect of social media marketing on small and medium-sized business growth in Benin City, Nigeria. Research method — The study adopted a cross-sectional research design and data was gathered using a specially prepared questionnaire which was scored on a 5-point Likert scale. Four aspects of social media marketing were chosen to be studied: Facebook, Instagram, Twitter, and YouTube. The population of the study includes all SMEs in Benin City, Nigeria. The study's sample size was 500 selected SMEs. The acquired data were analysed using descriptive and inferential statistics. Result — Facebook, Instagram, Twitter, and YouTube were all found to have a positive and significant impact on the growth of SMEs. Recommendation — Based on the findings of the study, we urge that SMEs be encouraged to embrace social media marketing in order to compete in the global market. SME owners should also keep their social media accounts updated with content that educates, informs, and persuades customers to buy their products. In addition, SMEs owners should use social media marketing feedback as a catalyst for innovation and expansion. https://journal.uinmataram.ac.id/index.php/jed/article/view/4918facebookinstagramtwitteryoutubesmall medium enterprises |
| spellingShingle | Eleazar Chibuzor Gbandi Gloria Osasere Iyamu The effect of social media marketing on the growth of business: evidence from selected Small and Medium Enterprises (SMEs) in Benin City, Nigeria Journal of Enterprise and Development youtube small medium enterprises |
| title | The effect of social media marketing on the growth of business: evidence from selected Small and Medium Enterprises (SMEs) in Benin City, Nigeria |
| title_full | The effect of social media marketing on the growth of business: evidence from selected Small and Medium Enterprises (SMEs) in Benin City, Nigeria |
| title_fullStr | The effect of social media marketing on the growth of business: evidence from selected Small and Medium Enterprises (SMEs) in Benin City, Nigeria |
| title_full_unstemmed | The effect of social media marketing on the growth of business: evidence from selected Small and Medium Enterprises (SMEs) in Benin City, Nigeria |
| title_short | The effect of social media marketing on the growth of business: evidence from selected Small and Medium Enterprises (SMEs) in Benin City, Nigeria |
| title_sort | effect of social media marketing on the growth of business evidence from selected small and medium enterprises smes in benin city nigeria |
| topic | facebook youtube small medium enterprises |
| url | https://journal.uinmataram.ac.id/index.php/jed/article/view/4918 |
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