Writing the narrative press release: Is it the magic potion for more usable press communications?
How important is writing style in a press release from a news editor’s point of view? Are news editors prone to choose a press release written in a narrative style over one written in an inverted pyramid style? Does writing style sway a news editor’s judgment of a press release in terms of whethe...
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| Format: | Article |
| Language: | English |
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Insitute for Public Relations
2009-09-01
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| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/Writing-the-narrative.pdf |