Writing the narrative press release: Is it the magic potion for more usable press communications?
How important is writing style in a press release from a news editor’s point of view? Are news editors prone to choose a press release written in a narrative style over one written in an inverted pyramid style? Does writing style sway a news editor’s judgment of a press release in terms of whethe...
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| Format: | Article |
| Language: | English |
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Insitute for Public Relations
2009-09-01
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| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/Writing-the-narrative.pdf |
| Summary: | How important is writing style in a press release from a news editor’s point of
view? Are news editors prone to choose a press release written in a narrative style over
one written in an inverted pyramid style? Does writing style sway a news editor’s
judgment of a press release in terms of whether the release is considered more
interesting and enjoyable, more informative, clearer and more understandable and more
credible? The notion that news editors are more likely to choose a press release written
in a narrative style over one written in an inverted-pyramid was mixed at best when
viewed from the surface of this experiment. On the other hand, writing style was seen
as having an unquestionable link to editor’s assessment of certain press release
characteristics, such as whether a release was found to be more interesting and
enjoyable, more informative, clearer and more understandable and more credible. |
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| ISSN: | 1942-4604 1942-4604 |