Business Model Scalability in the Cloud Business Context

Purpose: The paper explores the antecedents to business model scalability. Design/Methodology/Approach: The paper is conceptual and exploratory in nature and builds on the practice / action learning approach. Findings: The paper presents an action research based framework for approaching and u...

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Bibliographic Details
Main Authors: Marko Juntunen, Petri Ahokangas, Hang Nguyen
Format: Article
Language:English
Published: Aalborg University Open Publishing 2018-08-01
Series:Journal of Business Models
Online Access:https://somaesthetics.aau.dk/index.php/JOBM/article/view/2396