| Summary: | Purpose: The paper explores the antecedents to business model scalability.
Design/Methodology/Approach: The paper is conceptual and exploratory in nature and builds on the practice / action learning approach.
Findings: The paper presents an action research based framework for approaching and understanding the change needs of business models and business model scalability as practices. These practices are based on a literature review of business opportunities, scalability and market dynamics.
Practical Implications: From a managerial and entrepreneurial perspective, the findings of the paper highlight the role and dynamism of the business environment and the continuous assessment of the business environ- ment in evaluating business opportunity and changes in opportunity.
Originality/Value: The paper proposes a novel framework for business model synchronization against busi- ness opportunity, and vice versa. It also connects the business model to the market and hence to the market value of the firm.
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