Business Model Scalability in the Cloud Business Context
Purpose: The paper explores the antecedents to business model scalability. Design/Methodology/Approach: The paper is conceptual and exploratory in nature and builds on the practice / action learning approach. Findings: The paper presents an action research based framework for approaching and u...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Aalborg University Open Publishing
2018-08-01
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| Series: | Journal of Business Models |
| Online Access: | https://somaesthetics.aau.dk/index.php/JOBM/article/view/2396 |
| _version_ | 1797230355723321344 |
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| author | Marko Juntunen Petri Ahokangas Hang Nguyen |
| author_facet | Marko Juntunen Petri Ahokangas Hang Nguyen |
| author_sort | Marko Juntunen |
| collection | DOAJ |
| description | Purpose: The paper explores the antecedents to business model scalability.
Design/Methodology/Approach: The paper is conceptual and exploratory in nature and builds on the practice / action learning approach.
Findings: The paper presents an action research based framework for approaching and understanding the change needs of business models and business model scalability as practices. These practices are based on a literature review of business opportunities, scalability and market dynamics.
Practical Implications: From a managerial and entrepreneurial perspective, the findings of the paper highlight the role and dynamism of the business environment and the continuous assessment of the business environ- ment in evaluating business opportunity and changes in opportunity.
Originality/Value: The paper proposes a novel framework for business model synchronization against busi- ness opportunity, and vice versa. It also connects the business model to the market and hence to the market value of the firm. |
| first_indexed | 2024-04-24T15:27:10Z |
| format | Article |
| id | doaj.art-de6e66965d864045869fee1e80dbb3a0 |
| institution | Directory Open Access Journal |
| issn | 2246-2465 |
| language | English |
| last_indexed | 2024-04-24T15:27:10Z |
| publishDate | 2018-08-01 |
| publisher | Aalborg University Open Publishing |
| record_format | Article |
| series | Journal of Business Models |
| spelling | doaj.art-de6e66965d864045869fee1e80dbb3a02024-04-02T05:58:07ZengAalborg University Open PublishingJournal of Business Models2246-24652018-08-016110.5278/ojs.jbm.v6i1.2396Business Model Scalability in the Cloud Business ContextMarko JuntunenPetri AhokangasHang NguyenPurpose: The paper explores the antecedents to business model scalability. Design/Methodology/Approach: The paper is conceptual and exploratory in nature and builds on the practice / action learning approach. Findings: The paper presents an action research based framework for approaching and understanding the change needs of business models and business model scalability as practices. These practices are based on a literature review of business opportunities, scalability and market dynamics. Practical Implications: From a managerial and entrepreneurial perspective, the findings of the paper highlight the role and dynamism of the business environment and the continuous assessment of the business environ- ment in evaluating business opportunity and changes in opportunity. Originality/Value: The paper proposes a novel framework for business model synchronization against busi- ness opportunity, and vice versa. It also connects the business model to the market and hence to the market value of the firm.https://somaesthetics.aau.dk/index.php/JOBM/article/view/2396 |
| spellingShingle | Marko Juntunen Petri Ahokangas Hang Nguyen Business Model Scalability in the Cloud Business Context Journal of Business Models |
| title | Business Model Scalability in the Cloud Business Context |
| title_full | Business Model Scalability in the Cloud Business Context |
| title_fullStr | Business Model Scalability in the Cloud Business Context |
| title_full_unstemmed | Business Model Scalability in the Cloud Business Context |
| title_short | Business Model Scalability in the Cloud Business Context |
| title_sort | business model scalability in the cloud business context |
| url | https://somaesthetics.aau.dk/index.php/JOBM/article/view/2396 |
| work_keys_str_mv | AT markojuntunen businessmodelscalabilityinthecloudbusinesscontext AT petriahokangas businessmodelscalabilityinthecloudbusinesscontext AT hangnguyen businessmodelscalabilityinthecloudbusinesscontext |