DESIGNING MARKETING ACTIVITIES OF BUSINESS STRUCTURES IN THE SERVICE SECTOR IN CONDITIONS COVID-19

COVID-19 encourages companies to quickly change their approaches to marketing activities and the competitiveness of various systems. Entrepreneurial structures face a number of new systemic priorities and challenges - the risks of disruption of business continuity, sudden quantitative changes in sup...

Full description

Bibliographic Details
Main Authors: Iryna Gontareva, Anastasia Boyko
Format: Article
Language:Ukrainian
Published: V. N. Karazin Kharkiv National University 2021-12-01
Series:Соціальна економіка
Subjects:
Online Access:https://periodicals.karazin.ua/soceconom/article/view/18253