MSME Marketing Performance during the COVID-19 Pandemic: The Role of Empowered Interaction Capability
The Covid-19 pandemic has had an impact on the marketing performance of MSMEs in Indonesia, as indicated by a decrease in sales. Therefore, various strategies must be carried out to boost the sales, including by implementing marketing innovations and increasing the ability to interact with customers...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi (PPPM STIE)
2023-03-01
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Series: | Journal of Economics, Business & Accountancy |
Subjects: | |
Online Access: | https://journal.perbanas.ac.id/index.php/jebav/article/view/2799 |