Destination Brand Experience and its relationship with Tourists Satisfaction and Intention to Recommend: A Conceptual Model.
The objective of the article is to suggest the conceptual model which talks about the relationship between the brand experience (sensory, affective, behavioural, and intellectual dimensions) on tourist’s satisfaction through the available literature. The research is qualitative in nature and the dat...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2018-01-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_5_vol_7__1__2018.pdf |