Structure selection and coordination in dual-channel supply chains
<p><strong>Purpose:</strong> This paper investigates the influence of channel structures and channel coordination on the supplier, the retailer and the entire supply chain in the context of two different kinds of marketing models: The common retailer and the exclusive shop.</p&g...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
OmniaScience
2015-04-01
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| Series: | Journal of Industrial Engineering and Management |
| Subjects: | |
| Online Access: | http://www.jiem.org/index.php/jiem/article/view/1320 |