Oxytocin Increases the Perceived Value of Both Self- and Other-Owned Items and Alters Medial Prefrontal Cortex Activity in an Endowment Task

Oxytocin Increases the Perceived Value of Both Self- and Other-Owned Items and Alters Medial Prefrontal Cortex Activity in an Endowment Task

The neuropeptide oxytocin (OXT) can influence self-processing and may help motivate us to value the attributes of others in a more self-like manner by reducing medial prefrontal cortex (mPFC) responses. We do not know however whether this OXT effect extends to possessions. We tend to place a higher...

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Bibliographic Details
Main Authors: Weihua Zhao, Yayuan Geng, Lizhu Luo, Zhiying Zhao, Xiaole Ma, Lei Xu, Shuxia Yao, Keith M. Kendrick
Format: Article
Language:English
Published: Frontiers Media S.A. 2017-05-01
Series:Frontiers in Human Neuroscience
Subjects:
endowment effect
self-processing
oxytocin
medial prefrontal cortex
value
Online Access:http://journal.frontiersin.org/article/10.3389/fnhum.2017.00272/full

Internet

http://journal.frontiersin.org/article/10.3389/fnhum.2017.00272/full

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