Customer relationship management readiness in small to medium tourism enterprises with a focus on organisational characteristics: The Eastern Cape Province of South Africa.
Customer relationship management (CRM) has become of pivotal importance to many organisations as businesses strive for competitive advantages through building relationships with their customers. CRM practice will enable organisations to target profitable customer segments, improve customer service,...
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| Format: | Article |
| Language: | English |
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AfricaJournals
2017-05-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
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| Online Access: | http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_5_vol_6__3__2017.pdf |