Applying the 4Ps of social marketing to retain and engage participants in longitudinal cohort studies: generation 2 Raine study participant perspectives

Applying the 4Ps of social marketing to retain and engage participants in longitudinal cohort studies: generation 2 Raine study participant perspectives

Abstract Background Investigations of participant retention in longitudinal health and medical research, document  strategies that work best but overlook social marketing’s capacity to influence participant retention. After applying the social marketing framework: the idea that determining what long...

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Bibliographic Details
Main Authors: Leesa Costello, Julie Dare, Manon Dontje, Claire Lambert, Leon Straker
Format: Article
Language:English
Published: BMC 2022-11-01
Series:BMC Medical Research Methodology
Subjects:
The Raine study
Longitudinal cohorts
Retention
Attrition
Participant experience
Social marketing
Online Access:https://doi.org/10.1186/s12874-022-01778-4

Internet

https://doi.org/10.1186/s12874-022-01778-4

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