PERSONAL DETERMINACY OF CHINESE ADVERTISING SLOGANS
The present work explores the personal determinacy of the Chinese advertising slogan as a type of microtext. Despite numerous studies on advertising texts, in particular on advertising slogans, much of this topic remains unexplored. In favor of the relevance and novelty of this study, the problem of...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Marina Sokolova Publishings
2024-03-01
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| Series: | Russian Linguistic Bulletin |
| Subjects: | |
| Online Access: | https://rulb.org/archive/3-51-2024-march/10.18454/RULB.2024.51.6 |