Subcultures and Consumers' Decision Making Styles: A Cross-cultural Study of Tabriz and Sanandaj
Nowadays, purchase decision making is much more complicated and even more important than in the past. Consumers’ decision-making style is a constant and effective pattern of responses influenced by culture. National culture and subcultures have significant impacts on consumers' values, attitude...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2018-08-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_1154_f338c315a04509bd5d2248507fbe285c.pdf |