MODELLING OF GLOBAL CAR MARKET DEVELOPMENT UNDER GLOBALIZATION IMPACT

The aim of the article is to construct a model for the development of the market of passenger cars taking into account global impact, macroeconomics and marketing factors that enables automotive companies planning sales volumes, identifying potential markets for operational and efficient investment...

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Bibliographic Details
Main Authors: O. Savych, E. Molchanova
Format: Article
Language:English
Published: FINTECH Alliance LLC 2019-09-01
Series:Фінансово-кредитна діяльність: проблеми теорії та практики
Subjects:
Online Access:https://fkd.net.ua/index.php/fkd/article/view/1956