PERAN KEPUASAN PELANGGAN MEMEDIASI HARGA DAN LOYALITAS PELANGGAN

The purpose of this study was to determine the mediating role of customer satisfaction in explaining the effect of price on customer loyalty Blue Band.Penelitian brand margarine products was conducted in Denpasar, because people who consume margarine in Denpasar is very easy to find because margarin...

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Bibliographic Details
Main Authors: Hesti Wulandari, I Ketut Rahyuda
Format: Article
Language:English
Published: Universitas Udayana 2016-05-01
Series:E-Jurnal Manajemen
Subjects:
Online Access:https://ojs.unud.ac.id/index.php/Manajemen/article/view/18276