Texting the waters: An assessment of focus groups conducted via the WhatsApp smartphone messaging application
Focus groups are a well-used research method in the social sciences. Typically, they are conducted in person to generate research insights through group discussion and interaction. As digital technologies advance, there have been efforts to consider how to conduct focus groups in an online format, o...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2019-10-01
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| Series: | Methodological Innovations |
| Online Access: | https://doi.org/10.1177/2059799119884276 |