Coordination between rural supermarket chains and farmers’ consumption behaviour – based on AHP evaluation model

Based on the coordination problem between Chinese rural supermarket chains and farmers’ consumption behaviour, this paper uses the analytic hierarchy process (AHP) to construct the evaluation system of coordination between rural supermarket chains and farmers’ consumption behaviour. The results show...

Full description

Bibliographic Details
Main Author: Dong Zhijing
Format: Article
Language:English
Published: Taylor & Francis Group 2021-05-01
Series:Acta Agriculturae Scandinavica. Section B, Soil and Plant Science
Subjects:
Online Access:http://dx.doi.org/10.1080/09064710.2021.1880624